Green Your Hotel Stay for $1 a Day with Marriott

February 17, 2009

Aerial View of Juma Sustainable Reserve When my executive team started talking with me about carbon offsets, I said, "What's that?" I'm old enough to remember "carbon copies," which is how you made multiple copies before we had computers and printers.  I've learned since that carbon offsets are a way to offset the greenhouse gases generated by the energy consumed in our operations.

Almost everything we do - from driving our cars, to turning on the lights - is powered by carbon-based fuels like oil. This creates the greenhouse gas emissions that get trapped in the earth's atmosphere and create global warming or "global weirding" as Tom Friedman describes in his new book, Hot, Flat and Crowded.

At Marriott, we're working hard to reduce our emissions through energy conservation and other measures.  We've mapped our carbon footprint and calculated the average greenhouse gases emitted from a one night stay in our hotels.

So how can you help? Now, when you book a room at Marriott.com, you'll be able to "green your hotel stay for $1 a day" to offset those emissions.  We've already committed $2 million to this fund, and we hope you'll join us by helping protect 1.4 million acres of rainforest called Juma in the State of Amazonas, Brazil.

We selected this rainforest because if it's not protected, more than 60 percent of it will be lost to illegal deforestation by 2050. That will result in 4 million tons of carbon being released in the atmosphere in the first 10 years alone.  Put another way, "rainforests are like the lungs of the earth."  They breathe in the carbon emissions that are created elsewhere. It's a delicate balancing act that Mother Nature, in her infinite wisdom, has provided this planet.

So the next time you make a reservation with us, you'll be able to breathe a little easier knowing that you've offset your carbon-not just for your generation, but for all those that will follow.

I'm Bill Marriott and thanks for keeping Marriott on the move.

Green Your Stay


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This global warming hoax is getting out of hand and fooling some people who can't stand up to criticism. I'll explain carbon credits to you real simple. I promise to turn off my television 1 hour earlier every night. And everyone who reads this blog can pay me 10 cents for each hour I don't use up energy by watchign television. That way I save energy, you still watch your hour of television and pay me for it. Now you relieve your guilt and I get rich. That is what Al Gore and friends are doing but on a much larger scale. So send me your ten cents, I'm waiting.....

Mr. Marriott, have you considered making your mailed loyalty statement more green? A recent hotel chain reduce their loyalty paper use by 33% by including key promotions on the statement vs. in the envelop. This reduces waste, postage, and drove up their ROI by 278%, and co branded credit card responses by 500%. Those pesky inserts kill hundreds of thousand of tress a year. You can check out the case study on my website. www.transpromo-live.com

I believe that I have found a simple way to help you conserve water that would cost you nothing.
If a quart sized plastic jug filled with water is placed inside the tank of a toilet, you are able to consume less water with each flush. The average person would probably flush the commode at least four times during the course of a stay at your hotel. This would save a gallon of water, per room per day (minimally). If you have a hundred rooms in a hotel (I am sure there are more..) In one day you, would conserve one hundred gallons of water. Over the course of a year, 36,500 gallons of water would be conserved in a single 100 room hotel. Not only would that save you money, but you would be revolutionizing the hotel industry by pushing other large chains to be more eco-friendly. The cost to you would be nothing, just a jug of water.
You could sponsor a beach clean up to collect discarded plastic bottles or a promotion urging people to bring in these quart sized jugs or plastic soda bottles to your hotel during their stay. Most people are willing to help for a good cause, I know I would.

Bill,
Cudos for taking a leadership position on climate change. At BT we have also positioned our energy and carbon reduction activities within the context of the climate change challenge. Many corporations are positioning their actions on energy only within the context of energy efficiency and energy security. These are valuable activities for business and for the environment, but we can conceivably solve those problems without significantly reducing the chance of catastrophic climate change. Companies need to be bold in this area and not afraid to state their position on climate change for their stakeholders to see and take account of.

Very Urgent,
Dear bloggers,
In answering a couple of bloggers and their disbelief that global warming is not going on; one thing that will have us collide with huge catastrophic phenomenal is the following. While Earth has been to a slight degree cooling internally, global warming on the other hand is heating up the entire outer surface of earth very quickly and with man made elements that are tampering with the natural cycle of our ecology. Those elements will not go away easily and will continue to change our ecology unless quick actions are taken to counter act them. An inner cooling cycle of earth that is clashing with an outside warming cycle, God knows what is the outcome. Huge catastrophic and irregular incidents have been triggered by these elements. The least of our global worries have already begun in countries near the equator like Jordan. Back in 1987 rainfall here in the Mediterranean and Fertile Crescent countries used begin in October and was very abundant all through fall and winter with sometimes multiple snowy winter depressions. This has been altered drastically and the average rainfall in Jordan began to decrease after 1992. We haven't had proper rainfall over the past two years and this year's records fall very short from those registered in the past. This will reflect very badly and eventually on our water dam reserves, which is used to pump water after treatment to every single Jordanian house for human consumption and usage. Already we hear of talks to establish water treatment plants suitable for alternative saline water to be withdrawn from the red sea and other sources. I have every confidence that our wise government will do a good job at solving this water problem that will affect the lives of five million Jordanian civilians and come up with solutions. Only the Lord knows as to how this will reflect on our countries abundant tree population as in the long run the grounds will run dry from inadequate rainfall. Now and after this drastic weather change in only one country, does anyone of our kind bloggers want to tell us that there is no global warming problem?! Temperatures rose in Amman alone to sometimes as high as twenty degrees celsuis in January and February instead of rain and snow. For the first time in my life I went out of my house wearing nothing but a light shirt and sweater in winter. I think it's about time that our entire global community and relevant UN assemblies place their hands together and fight this unnatural warming cycle.

I am a huge Marriott fan (Platinum Elite will do approx 175 nights this year) but one thing I can't stand is the Compact Fluorescent Lights permeating every Marriott property all in the name of a myth called Global Warming Here is a newsflash. The Earth has been COOLING for the last ten years!! There is nothing like the warm soft glow of a regular lightbulb!!

Hi Bill,
Some cultures view their role as custodians of the earth to ensure its health, beauty, and species diversity for children of future generations. Reducing the carbon footprint is certainly one of these goals. I'm for more adoption of this approach. How can we get more leaders such as yourself on board and support similar incentives. The Brazilian rain forest is the only one in the world and for all we know in the Universe. With Youtube, Flickr, and other internet media we should be able to get the word out and get the science behind it out to save it from destruction, else someday we will have more in common with the rest of the planets in the solar system. Maybe with the book you mentioned the Marriott website could include your Book Club like Oprah's and include links to other websites for more information, volunteerism, or activism. All ways enjoy reading your blogs.
Regards,
Doug

An optional extra dollar to green your stay sounds like it could be a great idea, except that you don't say where this dollar goes. Does the hotel keep it to help cover costs of improving environmental performance? Does it get donated to an environmental non-profit? It's great that Marriott wants to be greener and wants to help us be greener, but please add some specifics for this program!

Is Marriott actually buying the land in Brazil. I am trying to imagine how can one protect it if is not owned by someone.

I can't believe you are buying (literally) in to the carbon offset hoax. That thing is about as real as the indulgences before the reformation. I don't have a problem with being more efficient (green), but the whole carbon offset thing is a scam and I'm embarrassed as a stock holder that Marriott is heading down that path.

I like what you have going on here...I believe that you and my father Ralph Quinlan did some work together with some exotic animals a good bit ago...It would be great to talk to you about some things...

Dear Mr. Marriott,
Very nice slide show in the Amazon. Building a school for those children was so decent and caring. That green your hotel stay for a dollar will create fantastic awareness. Excellent team work for those employees in the film for marketing that campaign. I hope your valuable campaign goes contagious and many people with financial capability like you make room for maintaining our ecology. If other businesses chip in with your campaign the end product will be a much needed and critical braking system to halt the lethal effects of global warming. Your feature inspired me to write again on global warming and I hope I will be successful this time also in finding a publishing magazine for it in Jordan. Sometimes as much as I'm passionate to write about something my writing will have to pass the personal judgments of the chief editors of the magazines that will publish them. But I will keep trying till I succeed. After all we have to "STOP GLOBAL WARMING BEFORE IT STOPS US." Thank you for your efforts.