These days, everybody can be a filmmaker using their digital cameras, Flip cameras and even cell phones. People love to share and watch others' videos. Our Renaissance hotels are participating in an online version of a film festival called MOFILM. Eleven other companies with strong brands like Kodak, Visa and AT&T are part of the festival, also.
Each company is asking fans and aspiring filmmakers to create short videos, no longer than two minutes, to tell a story for their brand. Renaissance is looking for sophisticated yet genuine videos that show how our hotels and resorts help travelers discover the world around them.
Each of the twelve companies will choose a winner, who will receive a prize from that particular brand. The Renaissance prize is really fantastic - our winner will receive a seven day, six night trip to a major film festival of their choice within the next year. The winner can choose from film festivals in Paris, New York, London, Hollywood, Toronto, Miami or Sydney, Australia. There are also prizes for second and third place.
All twelve of the brand winners will have their video showcased by acclaimed filmmaker Spike Lee at the Cannes Advertising Festival in France this June. Three finalists will be chosen from the top twelve and will receive an all expense paid trip to Cannes for the festival, and the grand prize winner will get $12,000 and an apprenticeship with Spike Lee on his next film or ad.
I'm a big movie and film buff, so I think this is really cool and I'm excited that our Renaissance brand is a part of it. The deadline to post your video entries online is coming up soon, on June 8th, so get to work and show us how Renaissance Hotels and Resorts help you discover the world around you.
To learn more about this project you can go to the MOFILM website, and you can also follow Renaissance throughout the contest via our Twitter page.
I'm Bill Marriott and thanks for helping me keep Marriott on the move.