A lot has changed since we built our first hotel in 1957. I remember physically moving furniture to decide the right spot. We didn’t have a lot of choices on fabrics and designs. Now, we can design lobbies and rooms by using “virtual” showrooms. The hammer and the nail have given way to a mouse and monitor. It’s really high tech.
Click on the video and you’ll see what I mean.
Walking through a virtual lobby takes a little getting used to. Some of the furniture is real, some is not. It’s like being on a movie set. In fact, we are using movie animation software. Our design team is like a “special effects” production unit. They create giant printouts and add real furniture to give a 3D visualization.
The visual impact allows our executive team to make changes. With a click of the mouse, we’re able to change the wall color and carpet. In a matter of months – not years - we can redesign our spaces and bring the latest styles and technologies to our guests.
We’re certainly in a competitive business and it seems like it’s all about speed to market. So, this summer check out our latest animated production coming to a Marriott hotel near you.
I’m Bill Marriott and thank you for helping me keep Marriott on the move.