I was raised on good hamburgers and I just love a good burger. It takes me back to my boyhood days and the fun of eating in one of my parents’ Hot Shoppes restaurants.
When I travel out west, I try to pop into In-N-Out Burger, a regional chain located primarily in California and Arizona in the Southwest. In-N-Out burgers are great and their “Animal Style” burger really hits the spot. My father would have loved In-N-Out Burger because they cook their burgers to order and they use the best ingredients.
Back in the heyday of our Hot Shoppes restaurants, our menu had more than 300 items. We insisted that every selection be fresh and always available. It was that customer–oriented philosophy that helped make Hot Shoppes successful and laid the foundation for our global hotel business today.
Our attention to detail carries over to our Marriott sales force. They’ve helped In-N-Out Burger expand in Texas by offering one-stop shopping. Let me explain. Our sales representative has arranged for their team to stay at multiple Courtyards and Residence Inns. We’re the only hotel company that operates this way.
Before, our corporate customers would have to call each individual hotel to book a meeting or block of rooms. Now, they can make a single call to one of our sales offices and shop and compare all of our hotels across our family of brands and find just exactly what they need for their business.
That’s how our customers, like In-N-Out, told us they want to do business and we listened.
We began transforming our sales organization many years ago and now have eight offices around the U.S. It’s changing the game and making it easier than ever for our customers to book our hotels. We’re selling them the way they want to be sold.
At Marriott, we know a good burger and good customers. Thank you In-N-Out Burger. We’re certainly glad we can help you expand your terrific business.
I’m Bill Marriott and thanks for helping me keep Marriott on the Move.