To run a successful company, you have to get a lot of things right and you have to be innovative. When we launched Marriott Rewards in 1983, we had doubters. People thought we were crazy to put so much marketing effort into a loyalty program. Well, it’s paid off – big time.
Marriott Rewards has been one of the biggest success stories in the company and one of the major reasons we have been able to grow our brands. We were the first hotel company to combine multiple brands into one program. It has built tremendous loyalty among our guests, who are known to go out of their way to stay at our hotels in order earn points.
Yet many of our members don’t know all of the 13 Marriott brands that offer points. We feel it is important to help our Marriott Rewards members find the brands that are best for the type of travel they like. Whether they are luxury travel, adventure seekers, traveling with the family or looking for an urban escape, we have a brand for everyone. To find out -- and have a little fun – go to our Marriott Rewards Facebook page where you can play a game to find out what travel type you are.
Today, loyalty programs are every where from luxury stores to smoothie stands. And you know what? They work. Today, Marriott has over 39 million rewards members. On any given night, half of our hotel guests are members. It’s a great industry success story.
Leave a comment about a Marriott Rewards experience and what travel category you fit in to: Luxury Lover, Discoverer, Individualist, Weekend Wanderer, Family Traveler, Urban Explorer.
I’m Bill Marriott. Thanks for helping me keep Marriott On The Move.