My First Twitter Chat

March 29, 2016

JWM Twitter ChatWell I guess I’ve officially arrived in the 21st century. In February I participated in my first ever Twitter chat, along with my daughter, Debbie Marriott Harrison. And let me tell you, it was great fun!

When our communications department approached Debbie and me to try a Twitter chat with our worldwide business councils, my first thought was “what the heck is Twitter?” And, then, I thought, “well, why not?”

Embracing change has always been one of our company’s core values. We never stop searching for new ways to serve our customers or our associates. So when the opportunity came up for me to virtually chat with several hundred of our associates around the globe, I jumped at the chance.

With a millennial by our side to guide us on our Twitter journey, Debbie and I set off to find out how the Marriott culture is alive and well in our hotels. We had one computer screen set up with a map showing where the tweets were coming from and another screen displaying the tweets.

The first question we asked was, “What does the Marriott culture mean to you?” I loved hearing responses like “putting people first” or “family.” That’s what sets us apart from our competitors… that our associates treat each other like family. Taking care of our associates is essential to taking care of our guests.

Over the course of the next hour, Debbie and I asked questions and exchanged over 630 tweets. Even a cat joined the conversation… the “Algonqueen” from the Autograph Collection’s Algonquin Hotel in New York City.

We received nearly 40 million “impressions” on Twitter. I’m not exactly sure what “impressions” means but I was certainly impressed with the experience of connecting with our wonderful hotel teams.

I absolutely loved my first Twitter chat… So much so that I want to do it again! I hope you’ll join my next one!

I’m Bill Marriott and thanks for helping me keep Marriott on the move.

Listen to audio


The comments to this entry are closed.


Feed You can follow this conversation by subscribing to the comment feed for this post.

For decades we have been and continue to be loyal Marriott guests, now our adult children, and grandchildren are carrying on the same tradition of continuing to stay at the various Marriott family hotels and resorts.
We stayed at the Marco Island Marriott resort for over 18 years. Remember staying there for $69 a night, now you can pay $600 per night, which is a shame because now on limited income it's limited us from staying there but, we certainly enjoyed the 18 years we stayed there. When we first stayed there our children were very young, now they're grown and supporting Marriott's everywhere. We feel like Marriott relatives, years ago we were at the Marriott ranch in VA for a barbeque, spoke with you on the radio, also years ago, lived near you in NVA, met your brother, at least one of your sons, provided support to a few of your GM's on their customer quality programs. We have a lifetime of fond memories you made a reality at endless Marriott's from the pacific rim to Europe, and hopefully we have more opportunities to stay at Marriott's for years to come. Have a lifetime Platinum Elite for years, thanks again! May God continue to bless you and your family.

Mr.Bill Marriot you have certainly impressed upon me to take the twitter leap.
Congratulations on the merger and welcome to the Starwood Family!

I'm Matilda Robinson and thanks for the encouragement and embracement of change.

I am inspired so this is my first tweet too. I hope this works. Thanks for "Embracing Change".

Congrats Mr.Marriott..I dont know how to use Twitter myself..I just stay on Facebook..Your looking great Sir!..Yours Truly,Rick Henderson

Well, if you can tweet I guess that I can too. But to whom and about what I don't know yet!